2
Academic Member Shandiz Institute of Higher Education; Mashhad;Iran
3
Academic Member Shandiz Institute of Higher Education ; Mashhad ,Iran
Abstract
The implementation of financial and nonfinancial perspectives of Balanced scorecard (BSC) is investigated in this study. There are four perspectives of th BSC for performance evaluation including: financial, customer, internal process and learnings and growth. The extent of using these aspects is reported in Mashad Clinics of Jahade Daneshgahi. The information of 40 managers is collected by queationaire and examined using statistical nonparametric techniques(such as Kruskal Wallis statistics). The results show that although the BSC is not implemented in the sample, the perspectivies and the criteria are considered. These findings help managers in this indusry to perform evaluation and setting strategy.
Nazemi, A. , Seyedi, S. A. and Hatami, A. (2015). An Investigation of the Balanced-Scorecard's Applications for Hotel Indusry(Evidence from Mashad). New Researches on Accounting, 1(1), 46-55.
MLA
Nazemi, A. , , Seyedi, S. A. , and Hatami, A. . "An Investigation of the Balanced-Scorecard's Applications for Hotel Indusry(Evidence from Mashad)", New Researches on Accounting, 1, 1, 2015, 46-55.
HARVARD
Nazemi, A., Seyedi, S. A., Hatami, A. (2015). 'An Investigation of the Balanced-Scorecard's Applications for Hotel Indusry(Evidence from Mashad)', New Researches on Accounting, 1(1), pp. 46-55.
CHICAGO
A. Nazemi , S. A. Seyedi and A. Hatami, "An Investigation of the Balanced-Scorecard's Applications for Hotel Indusry(Evidence from Mashad)," New Researches on Accounting, 1 1 (2015): 46-55,
VANCOUVER
Nazemi, A., Seyedi, S. A., Hatami, A. An Investigation of the Balanced-Scorecard's Applications for Hotel Indusry(Evidence from Mashad). New Researches on Accounting, 2015; 1(1): 46-55.